Senior Marketing Automations Specialist

Who We Are:

Complete Home Services supports a family of trusted brands including Aire Serv, Mr. Electric, Molly Maid, Glass Doctor, and Five Star Painting. We are an Equal Employment Opportunity Employer. 

We are not simply a collection of service brands. We are an operationally disciplined, performance-driven organization focused on measurable growth across every market we serve. Our marketing function plays a direct role in revenue generation, customer acquisition, retention strategy, and brand strength.

As we continue to scale, we are investing in advanced marketing technologies, automation infrastructure, and data-driven strategy to support increasingly sophisticated customer engagement. Our goal is simple: build smarter systems that produce stronger outcomes across the entire customer lifecycle.

The Senior Marketing Automations Specialist serves as a key individual contributor responsible for developing and executing automated marketing strategies across our multi-site consumer services organization. This role drives measurable business outcomes by designing, building, and optimizing lifecycle campaigns, segmentation frameworks, and performance analytics. The position requires precision, technical fluency, and a deep understanding of how automation systems support revenue generation and customer retention.

We are seeking a detail-oriented marketing professional who understands how to leverage automation platforms, customer data, and analytics to deliver personalized engagement at scale. If you are prepared to build, optimize, and elevate automated marketing systems that directly impact business performance, this role offers the opportunity to do exactly that.

Take the next step in your marketing career and apply today.

Job Duties:

Marketing Automation Strategy & Execution

Lead the strategy, development, and execution of automated marketing campaigns across email, SMS, and lifecycle programs. Translate marketing and business objectives into scalable automation workflows that drive customer engagement, retention, and conversion. Own campaign architecture, logic, and deployment schedules to ensure consistent, high-quality execution across all brands and markets. Partner with leadership to align automation initiatives with broader marketing strategy and performance goals.

Campaign Operations & Quality Assurance

Oversee day-to-day campaign execution including build, testing, QA, and deployment of automated workflows. Maintain campaign calendars, documentation, and operational standards to ensure accuracy, compliance, and on-time delivery. Troubleshoot and resolve technical or data-related issues impacting campaign performance. Ensure flawless execution through disciplined QA processes and continuous optimization.

Segmentation, Personalization & Customer Journeys

Design and maintain advanced segmentation frameworks to support personalization, lifecycle marketing, and customer journey initiatives. Leverage customer data to create targeted, relevant messaging aligned to behavior, lifecycle stage, and business objectives. Continuously refine journey logic, cadence, and messaging to improve engagement and conversion outcomes.

Analytics, Optimization & Performance Reporting

Monitor campaign performance using analytics and reporting tools to assess effectiveness against key performance indicators. Produce actionable insights and recommendations to improve targeting, messaging, cadence, and overall ROI. Lead A/B testing initiatives to optimize engagement and conversion rates. Use data to inform continuous improvement and support strategic marketing decisions.

Cross-Functional Collaboration

Partner closely with IT, data analytics, creative, and marketing stakeholders to support automation initiatives. Collaborate on system integrations, data integrity, creative execution, and technical dependencies to ensure campaigns function as designed. Act as a subject matter expert for marketing automation platforms and best practices.

Compliance & Data Governance

Ensure all marketing automation practices comply with applicable data privacy and marketing regulations including CAN-SPAM and GDPR, as applicable. Maintain adherence to internal standards for data usage, consent management, and customer communications. Support audit readiness through proper documentation and process discipline.

Brand & Values Representation

Serve as an ambassador for the company’s values by demonstrating professionalism, accountability, and attention to detail. Uphold high standards for quality, accuracy, and customer experience across all automated communications.

Benefits & Pay:

Complete Home Services offers Health, Dental, Vision, and Supplemental Insurance! We also offer plenty of Paid Time Off so you can have a solid work-life balance! We offer a 401k with company matching! Company provided Uniforms, and more!!

The pay range for this position is $70k - $85k a year!!

Job Requirements:

Education:

• Bachelor's degree in Marketing, Business Administration, Communications, Data Analytics, or related field preferred.
• Relevant combination of education and hands-on marketing automation experience will be considered.

Experience:

• Minimum of 3 to 5 years of progressive marketing experience, with a strong emphasis on marketing automation, lifecycle campaigns, and digital performance optimization. 
• Demonstrated experience building, executing, and optimizing automated marketing workflows across email and SMS platforms.
• Proven experience working in multi-site or multi-brand environments, supporting geographically dispersed markets preferred
• Experience leveraging analytics, segmentation, and A/B testing to drive measurable improvements in engagement, conversion, and ROI
• Demonstrated ability to manage complex campaign calendars, deployment schedules, and cross-functional collaboration with technical and creative stakeholders
• Experience in home services, digital marketing, and familiarity with ServiceTitan preferred

Skills & Abilities:

• Strong analytical mindset with the ability to interpret campaign performance data and translate insights into actionable improvements
• Technical fluency with marketing automation platforms, segmentation logic, customer journey mapping, and CRM integrations
• Detail-oriented with disciplined QA processes and a low tolerance for errors in deployment and execution
• Ability to manage multiple campaigns and priorities simultaneously while maintaining organization and accuracy
• Strong written and verbal communication skills, with the ability to explain technical marketing concepts to both technical and non-technical stakeholders
• Self-motivated and comfortable working independently with minimal supervision
• Strategic thinking skills with the ability to align automation initiatives to broader marketing and revenue objectives
• Collaborative working style with a focus on accountability, responsiveness, and continuous improvement

Travel:

• Limited travel may be required to support in-person collaboration, brand meetings, or marketing initiatives. Employee must own or lease a vehicle and possess a valid driver’s license with insurance coverage.

Other:

• Legal authorization to work in the US is required. At this time, Complete Home Services will not consider candidates who need sponsorship, now or in the future 
• All offers for employment are contingent upon successful completion of a background check 

If you are interested, apply today!!